According to 2013 NACS data*, when asked which of the following factors is most important to them (Price, Location, Brand and Ease of Entrance/Exit), 71% of respondents answered it was price. In fact, “over the past seven years, ‘price’ has consistently reigned as the single most important factor.”
*NACS – “2013 NACS Consumer Fuels Report” – February 1, 2013