Unbranded Fuel

The AMSTAR® brand has access to low-priced, unbranded fuel – the same quality fuel that you and your customers depend on – but minus the premiums added on to brand-name fuel. It’s savings that you can either pass along to your customers or use to reinvest in your business.

We also have access to multiple supply sources, allowing you to receive competitive prices in every market. In fact, we are happy to provide a custom analysis of your market to highlight the potential savings for your site. 

Fuel Price

The Amstar brand sells competitively priced fuel, so you can feature low fuel prices at your site to attract even more business. Featuring low prices is essential, as consumers today are price sensitive, especially when it comes to gas. According to 2013 NACS data*, when asked which of the following factors is most important to them (Price, Location, Brand and Ease of Entrance/Exit), 71% of respondents answered it was price. In fact, “over the past seven years, ‘price’ has consistently reigned as the single most important factor.” Click here to view NACS data.

Millennials, in particular, are price sensitive when it comes to purchasing fuel. Results of a survey conducted by Kelton** of 1,018 American men and women, ages 21-30, who are primary fuel purchasers show that “54% of survey respondents said price is the most important factor when selecting which gas to use. In addition, these participants regularly fueled up with unbranded gasoline.” Click here to view survey results by Kelton.
*NACS – “2013 NACS Consumer Fuels Report” – 2/1/13
**CSP News – “Millennials Choose Price Over Engine Performance” – 9/6/12

Sample Fuel Price Analysis

Below is a fuel price analysis for a sample Amstar market, illustrating how the price of quality unbranded fuel compares to other brands. We are happy to provide you with a free custom analysis of your market. Contact us today to learn more.